Its very necessary to manage and optimize your website as per as their needs and requirements. You should always stand in rank when people will search best "website designing company in Sydney" or "Indian restaurant in Toronto" then your website must be visible on the top rank. This is called business, business needs to stand ahead to reach more and we help them to be.
Some major factors helps to reach your goals in Search Engine Optimization. SEO or Search Engine Optimization is a technique used to make your Web pages more useful for your customers while making them more transparent and understandable to search engines. SEO is an inexpensive way to help your Website get more page views by creating Web pages that rank highly in search engine results.
The second step in search engine optimization is to determine who your competition is. Remember that when you're doing search engine optimization, you're working at the page level, not the entire site, so while you might consider any site on pets to be your competition, for your target phrase "cat food" your competition is more specialized perhaps "yourwebsite.com" or another cat food company rather than "cats.yourwebsite.com"